Client Need

A startup government contractor needed to diversify and expand its customer base and accelerate growth in its annual revenues.

Elixir Solution

Elixir more than doubled the client's workforce and tripled its revenues.  We analyzed the client's capabilities, identified technical sweet-spots, and developed core solution sets.  We then created and executed marketing and sales plans to increase business with existing customers, and to win new business with federal agencies.

Methodology

Elixir analyzed the client's technical capabilities and distilled them into solution sets corresponding to delivered work.  We then developed marketing and sales plans to leverage the solution sets with the client's existing base of customers and in federal agencies.

Execution

Elixir created marketing tools and materials to support the client's solution sets.  We built a sustainable pipeline of qualified opportunities.  We forged partnerships with large consulting and integration companies, and we developed and won prime and subcontracting relationships within federal agencies.

Results

>  Grew the client from 3 employees and annual revenues of $300,000 to 8 employees and annual revenues of $900,000.  > Defined the client's business and developed a go-to-market approach.  > Developed the client's marketing materials and sales tools.  > Teamed the client with large consulting and integration companies including IBM, CSC, Booz Allen Hamilton and AMS.  > Expanded relationships with existing customers and developed new business opportunities.